I’m starting an e-commerce clothing and swim line with my 1 co-founder. While I do want the business to be successful and profitable, I have very realistic standards of the margins that come with this niche. I am not as set on profit as much as I am building my dream brand, and pouring my love for my vision into my passion project. However, I do not want this to be an endeavor that ends up being a net negative and never breaking even. I happen to come from both a fashion AND tech background (model turned SaaS slinger) so I have a decent network that has already gave me a great edge entering into this. Webdev, branding/marketing, model & photographer friends etc. that are very helpful while we’re intending to bootstrap this ourselves (for as long as possible).
Brand and store owners, if you could go back to when you were first starting out, what would you do different? What is the biggest piece of advice you could give me? What do you wish you knew then that you know now?
Super appreciative of any guidance or advice. We just hit the 8 month mark until launch, so everything now counts. 🙏🏼
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