I’ve been in the marketing game for years, mostly running Meta ads to promote music on Spotify, but I’m new to e-commerce and purchase conversions.
For those of you selling trendy shirts or similar items, have you seen better scalable results with:
* **Meta ads driving to a Shopify store**, or
* **TikTok ads sending traffic directly to TikTok Shop?**
I love how frictionless TikTok Shop seems \[especially for impulse buys\], but I’m wondering if it holds up long-term compared to the classic Meta to Shopify funnel.
Would really appreciate any insights, performance comparisons, or tips for someone transitioning into e-commerce. Thanks in advance! 🙏
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