I run a (B2B/industrial) website that I built myself—call it “vibe-coded” with some programming chops + AI guidance.

**What I’ve already done (AI-assisted):**

* On-page basics: titles, metas, H1/H2 hierarchy, keyword targeting
* Internal link structure & topical clusters (at least a first pass)
* XML sitemap + robots.txt + Search Console setup
* Basic schema (Organization/Product/FAQ)
* Core Web Vitals fixes via Lighthouse/GSC suggestions
* Content cadence: a couple of blog posts/month, intent-focused, AI-drafted then edited by me
* Google Ads: set up campaign, negative keywords, conversion tracking, landing pages

**Time & Results:**

* \~2 hours/week on SEO/Ads combined
* Rankings: slow upward trend for core keywords (from page 3–4 to 1–2 for some long tails)
* Ads: acceptable CPC/CPA (for now), conversions trickling in

**The Big Question:**
What does a *good* SEO agency or consultant typically do that I’m *not* doing (or can’t replicate with AI + elbow grease)? At what point do I pull in a pro?

Not trying to self-promote—just genuinely want to understand the delta between “DIY + AI” and “pro-grade” SEO.

Thanks!

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