Current AOV is $34 with 25% OFF a single product (handbag). This one worked well until meta decided to roll out new AI updates. because of that the cost of meta ads has gone up drastically so the AOV needs to be increased. I have tested Buy 2 get 1 Free but it didn’t work too well. Now I’m testing 2 For 1 with higher base price of $55.
I’m also considering testing a bundle offer 20% OFF single product, 40% OFF 2 and 50% OFF 3 or more.
Normally customers buy the bag in multiple colours as they get a lot of everyday use out of it.
Would appreciate your your thoughts on this one.
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