My client sells ATVs and their website is setup on a third party dealership inventory platform. They have been unhappy with the limitations of their website but they do have some SEO value. Their organic traffic is about 2000 a day, so I don’t want to loose that.
I’m going to be building them a new custom site to replace their old site, while keeping the same domain. I’m wondering if anyone can provide some tips or resources to put me on the right path?
For instance, would it be a good idea to setup the new site with the exact same link structure first, then make gradual changes from there? Any other pitfalls to be careful of with this?
I’m primarily a dev so my technical skills are good, but I’ve never done this type of thing before. Thanks for any insight, it’s appreciated!
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