Hello everyone! Just wanted to share a new SEO update because this community has helped me so much. I posted here a few months back about taking SEO more seriously for my Boston-based video production company, and the response was honestly so kind that I wanted to post again with updated results and more gratitude. I also wanted to just circle back to shed some light on things that have been working really well for me in the last three months!
I’m now about 16 months into the real SEO grind – consistent blogging, optimizing titles and H1s, internal linking, structured data – all that good stuff.
Before I jump in, I do want to mention that I have some photos from Google Search Console below so that you can see the journey. Also, I know it’s not all about impressions – we’ve been booking a lot of gigs via google search and this all has lead to more clicks!
So back in March(ish) when I posted I mentioned that I was doing the following:
* Writing blog posts that got attention on google
* Building individual service pages for everything we do
* Using Google Search Console and GA4 to figure out what was working
* Fixing technical stuff in Squarespace
* Learning how to write and inject structured data. To be honest, I use chatGPT to help me write this code. I then take it to Google Rich Results and test it and go back and forth with ChatGPT to make sure it’s perfect.
* Internally linking like a maniac
* Getting every client to leave a Google review
* Asking other video production companies around the country to take meetings with me and learn more about who they are. If we think we’re a good partner to work together on something in the future we will both write a really detailed blog about one another for backlinks. I’m very careful about this and admit that backlinks are my weakest subject
* Updating our Google Business Profile weekly with posts and photos
Since then I have seen a lot of growth, specifically around May. This huge jump has made me wonder what I’m doing differently. I think I can credit the recent growth to the following:
* A **few blogs that have really hit it off** \- these are gear related blogs that have a lot of traffic. Are they potential clients? no but I think it is helping with authority!
* I have been **implementing schema code** on all our pages and every single blog I write!
* **consistency**
* **I changed my home page title** from “Boston Based Video Production | Bunker Hill Media” to “Bunker Hill Media: Video Production That Drives Proven Engagement” and I think this is helping with clicks. IMO, I love that title because it’s true!
I feel like I’m learning something new every day, especially when it comes to backlinks (still my weakest area). But this community has made SEO feel way less intimidating and way more collaborative!
I think the one thing I’m scared of a bit now is that I’m noticing I’m dipping in rankings. I seem to be staying right around the same place for what I want to be there for “video production in Boston” – right around 4-7 on google (up from 90th last year!). But working on keeping that up and improving CTR!
Thanks again for all the support xoxoxo!
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