Hey all,
With the rise of AI in search (SGE, Gemini, ChatGPT, etc.), I’m wondering if we’re seeing a comeback for **semantic HTML** and **schema markup** like FAQ.
A couple of questions:
🔹 **FAQ schema**:
* Is it worth adding FAQ schema again now, even though it’s not shown in search as much as before?
* If I have several H2s that are phrased as questions (like in a blog post), should I:
* Add FAQ schema for each of those?
* Or keep a dedicated FAQ section at the bottom with schema?
Would love to hear how you’re approaching this in 2025 and forward.
🔹 **Semantic HTML (like** `<ul>`**,** `<ol>`**, etc.)**:
* When structuring content (especially in WordPress or block editors), do you think using proper semantic tags like list elements is **still helpful**?
* Do you think AI/LLMs rely on these tags to better “understand” content structure?
Basically – does clean semantic HTML help Google or AI summarize or categorize content more accurately?
Any insights or updated best practices would be great!
Thanks 🙏
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