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Hey SEO pros 👋

I’m a marketing gal (30, agency side) working with a law firm client who’s currently working with an SEO vendor. We built them a gorgeous new website on WordPress; they love it, we love it, and everyone’s excited to launch…

Except their SEO vendor hit the brakes and told them *all* their SEO progress will be lost if we publish the new site.

Now, I’m not here to say they’re being overly dramatic (because I genuinely don’t know!), but… surely there’s a way to launch a new site without throwing years of SEO work into the abyss?

Both the current site and the new one are built in WordPress. I’m familiar with meta descriptions, tags, and as part of our SOPs the URLs are always matched to the old site so there aren’t any issues there (Also plan to import/export all their blogs to the new site). But when it comes to redirects, URL structure, and whatever secret sauce you all work with, I’m 100% out of my depth.

So I’m here looking for some advice:

* What should I ask or coordinate with the SEO vendor to make this a smooth transition?
* Are there common mistakes to avoid when launching a redesigned site so we don’t tank their rankings?
* Should we be looking at tools, plugins, or audits before going live?

My #1 priority is making sure the client keeps whatever traction they’ve built. Any tips or even “don’t do this!” horror stories would be super appreciated. Thanks in advance!

# Mathematician: “the openai IMO news hit me pretty heavy … as someone who has a lot of their identity and actual life built around ‘is good at math’, it’s a gut punch. it’s a kind of dying.”

Source: [https://x.com/naiivememe/status/1948276460508385515](https://x.com/naiivememe/status/1948276460508385515)

Hello everyone! Just wanted to share a new SEO update because this community has helped me so much. I posted here a few months back about taking SEO more seriously for my Boston-based video production company, and the response was honestly so kind that I wanted to post again with updated results and more gratitude. I also wanted to just circle back to shed some light on things that have been working really well for me in the last three months!

I’m now about 16 months into the real SEO grind – consistent blogging, optimizing titles and H1s, internal linking, structured data – all that good stuff.

Before I jump in, I do want to mention that I have some photos from Google Search Console below so that you can see the journey. Also, I know it’s not all about impressions – we’ve been booking a lot of gigs via google search and this all has lead to more clicks!

So back in March(ish) when I posted I mentioned that I was doing the following:

* Writing blog posts that got attention on google
* Building individual service pages for everything we do
* Using Google Search Console and GA4 to figure out what was working
* Fixing technical stuff in Squarespace
* Learning how to write and inject structured data. To be honest, I use chatGPT to help me write this code. I then take it to Google Rich Results and test it and go back and forth with ChatGPT to make sure it’s perfect.
* Internally linking like a maniac
* Getting every client to leave a Google review
* Asking other video production companies around the country to take meetings with me and learn more about who they are. If we think we’re a good partner to work together on something in the future we will both write a really detailed blog about one another for backlinks. I’m very careful about this and admit that backlinks are my weakest subject
* Updating our Google Business Profile weekly with posts and photos

Since then I have seen a lot of growth, specifically around May. This huge jump has made me wonder what I’m doing differently. I think I can credit the recent growth to the following:

* A **few blogs that have really hit it off** \- these are gear related blogs that have a lot of traffic. Are they potential clients? no but I think it is helping with authority!
* I have been **implementing schema code** on all our pages and every single blog I write!
* **consistency**
* **I changed my home page title** from “Boston Based Video Production | Bunker Hill Media” to “Bunker Hill Media: Video Production That Drives Proven Engagement” and I think this is helping with clicks. IMO, I love that title because it’s true!

I feel like I’m learning something new every day, especially when it comes to backlinks (still my weakest area). But this community has made SEO feel way less intimidating and way more collaborative!

I think the one thing I’m scared of a bit now is that I’m noticing I’m dipping in rankings. I seem to be staying right around the same place for what I want to be there for “video production in Boston” – right around 4-7 on google (up from 90th last year!). But working on keeping that up and improving CTR!

Thanks again for all the support xoxoxo!

I am old enough to have had mounts of photocopied articles piling up on my desk, but now thanks to modern technology, I can just see on scholar how many I flagged as interesting. That’s 12 at the moment, but most of them I will just browse and see if they’re worth studying deeper.

Among my quant colleagues, I have known voracious readers that keep current on everything in the field, but also people who read very few papers and dismiss most new publications out of hand. Considering that arxiv alone has 1000+ articles on quant finance, and we are only at half year, I see the merit of the latter approach, but I do like my regular intake of new stuff.

Hi there!

I am planning a semi last minute solo trip to Italy the last week of August/ beginning of September. There are so many incredible cities, but have come narrowed it down to the following stops:

Fly into Rome, then to Florence, then to Cinque Terre, then would love to Bergamo/Dolomites area. Wine, good food, and great views are my goal.

1. Public transportation seems to be great over there, but with this itinerary should I rent a car? The only spot that concerns me for parking, etc. mainly in Cinque Terre is Cinque Terre since I don’t plan to spend too much time in the larger cities

2. Any recommendations on spots that I am missing? Love the walkability, hiking aspect of many of the locations.

3. Any recommendations on where to stay in Cinque Terre or Dolomites area? Any amazing experiences at hotels? Preferences between hotels vs air bnbs?

4. Has anyone used any app, program, watched any youtube videos that helped them learn words and phrases to help get around over there?

Any and all advice/ recommendations are welcome! First time to Europe so incredibly excited. Thanks!!

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